A comprehensive climbing app that serves as a one-stop platform to enhance the climbing experience, connect climbers, and foster a supportive community.
Climbers often seek ways to track their progress, find new climbing locations, share experiences with the community, and stay informed about safety and best practices.
Objectives & Goals
Interactive maps showing climbing locations and routes
Updates and notifications about local climbing events, competitions, and news
Option to create and join climbing groups or events
Feature for users to report incidents or hazards encountered on climbing routes
Process
Define
Research
Ideate
Design
Product Users
Our target audience is a wide range of new climbers and experienced climbers in the age range of 14-50 years old.
Quantitative Research
The rock climbing industry is thriving, with the global climbing gym market expected to grow at a compound annual growth rate of 9.3%
At the end of 2023, there were 622 climbing gyms in the United States, up from 353 in 2014. This represents a 76% increase in less than a decade
Modern climbing gyms are multifaceted, often including yoga classes, fitness spaces, social areas, and advanced climbing walls
Indoor climbing has been instrumental in attracting nearly 1,000 new climbers daily over the past five years
User Needs
Allows to connect with fellow climbers, especially those who share her competitive background, and maintain a training regimen
A climbing app that caters specifically to beginners, providing step-by-step guides on climbing techniques, safety protocols, and easy-to-follow workout plans
Provides information on family-friendly climbing spots, easy routes suitable for children, and safety guidelines for climbing with kids. Values features that allow to schedule climbing outings with other families in the area
Seeks a climbing app that provides clear instructional content on essential climbing techniques and exercises
Features & Functionalities
Project Tracking
Scheduling Climbs
Safety Features
Gym Notifications
Competitive Analysis
Final Screens
Outcomes
This project provided me with invaluable insights into the process of building a brand from inception to completion. I gained a crucial understanding that not all aspects of a project can be accomplished within the allotted time frame. Accepting this allowed me to prioritize tasks effectively, recognizing that some elements may need to be deferred or omitted temporarily. Ultimately, I learned that addressing the fundamental requirements of a project is paramount before indulging in the finer details.