Senior Capstone Project

Crux: Conquer
the Climb

UX Research

App Prototype

Brand System

A comprehensive climbing app that serves as a one-stop platform to enhance the climbing experience, connect climbers, and foster a supportive community.


Researcher, Designer
& Developer


Sara Moen


May 2024
(4 mo. Total)

Problem Statement

Climbers often seek ways to track their progress, find new climbing locations, share experiences with the community, and stay informed about safety and best practices.

Objectives & Goals

  • Interactive maps showing climbing locations and routes.
  • Option to create and join climbing groups or events
  • Updates and notifications about local climbing events, competitions, and news.
  • Feature for users to report incidents or hazards encountered on climbing routes






Product Users

Our target audience is a wide range of new climbers and experienced climbers in the age range of 14-50 years old.

Quantitative Research

  • The rock climbing industry is thriving, with the global climbing gym market expected to grow at a compound annual growth rate of 9.3%
  • At the end of 2023, there were 622 climbing gyms in the United States, up from 353 in 2014. This represents a 76% increase in less than a decade
  • Modern climbing gyms are multifaceted, often including yoga classes, fitness spaces, social areas, and advanced climbing walls.
  • Indoor climbing has been instrumental in attracting nearly 1,000 new climbers daily over the past five years.
  • Bouldering gyms dominate the market, accounting for over 55% of the market share in 2023.

User Needs

  • Allows to connect with fellow climbers, especially those who share her competitive background, and maintain a training regimen
  • A climbing app that caters specifically to beginners, providing step-by-step guides on climbing techniques, safety protocols, and easy-to-follow workout plans
  • Provides information on family-friendly climbing spots, easy routes suitable for children, and safety guidelines for climbing with kids. Values features that allow to schedule climbing outings with other families in the area
  • Seeks a climbing app that provides clear instructional content on essential climbing techniques and exercises

Features & Functionalities

Project Tracking

Schedule Climbs

Safety Features

Gym Notifications

User Challenges

  • Finding reliable information about safety practices and proper equipment usage
  • Safety concerns for climbing with kids
  • Not knowing what the numbers and colors mean
  • Lack of plan and direction on what to do in the gym
  • Feeling lost in the gym
  • Difficulty in connecting with other climbing families

Competitor’s Analysis

User Persona

Empathy Map

User Journey

User Flow Chart



Lock Screen
Gym View
Project Tacking

Other Deliverables

looping app promo